HELSE Kulturverein · Zürich · since 2003
Official HELSE logos, visual identity and usage rules — for journalists, partners, sponsors and collaborators. Everything in one place.
v1.0 — updated August 2026
Logo
Six official files — three forms, each in colour and in white. Always use the original files; never redraw them.
mark + wordmark + descriptor
full logo for dark backgrounds
mark + wordmark, no descriptor
no descriptor, for dark backgrounds
Clearspace
x = the height of one square module of the mark
No text, other logos, edges or graphics may sit inside the clearspace. For the logo with a descriptor, clearspace is measured from the outermost edges of the lockup.
Minimum size
DIGITAL · 24 px
PRINT · 16 mm
Usage
The mark is never reworked. If the variant you need isn’t in the kit — write to us.
HELSE
Colours
Red is an accent, not a surface. Click a swatch to copy its HEX value.
Red is never used as a background for longer text — only for accents, rules and single CTAs.
For text at 16 px / normal
White on Ink
PASS · 19.8:1
Red on white
PASS · 6.2:1
Red on Ink
FAIL · 3.2:1
White on red
PASS · 6.2:1
Typography
Live specimen — start typing
Logotype only — not for UI
Google Fonts ↗ABČĆDĐEFGHIJKLMNOPRSŠTUVZŽabcčćdđefghijklmnoprsštuvzž0123456789 !?&@#%()–—„“
Poppins exists only inside the locked logotype. It is not used for headings, buttons or body copy on the site — the logo is always placed as a file, never as live text.
ABČĆDĐEFGHIJKLMNOPRSŠTUVZŽabcčćdđefghijklmnoprsštuvzž0123456789 !?&@#%()–—„“
ABČĆDĐEFGHIJKLMNOPRSŠTUVZŽabcčćdđefghijklmnoprsštuvzž0123456789 !?&@#%()–—„“
Photography
A credit is required with every publication: © HELSE Kulturverein / photographer’s name. Photographs must not be cropped in a way that changes the meaning of the scene.
Full galleryBoilerplate for journalists
Copy without edits. To adapt the text, write to info@helse.ch.
HELSE Kulturverein je kulturno udruženje sa sedištem u Cirihu, osnovano 2003. godine. Kroz pozorište, film, koncerte, književne večeri i radionice za decu HELSE gradi kulturni most između Švajcarske i Srbije i povezuje publiku obe zemlje.
HELSE Kulturverein is a cultural association based in Zurich, founded in 2003. Through theatre, film, concerts, literary evenings and children’s workshops, HELSE builds a cultural bridge between Switzerland and Serbia and brings audiences of both countries together.
HELSE Kulturverein je neprofitno kulturno udruženje osnovano 2003. godine u Cirihu. Ime nastaje spajanjem HELvetia i SErbia — dve kulture koje udruženje povezuje već više od dve decenije. Program obuhvata gostovanja pozorišnih predstava, filmske projekcije, koncerte, književne večeri i radionice za decu, u saradnji sa institucijama i umetnicima iz Švajcarske i Srbije. HELSE radi sa lokalnim scenama i partnerskim salama u Cirihu i okolini, a publiku čine i članovi dijaspore i švajcarska publika. Udruženje se finansira članarinom, donacijama i partnerstvima; standardna članarina iznosi CHF 70 godišnje. Sve aktivnosti vode volonteri i saradnici udruženja.
HELSE Kulturverein is a non-profit cultural association founded in Zurich in 2003. Its name joins HELvetia and SErbia — the two cultures it has been connecting for over two decades. The programme spans guest theatre productions, film screenings, concerts, literary evenings and workshops for children, produced with institutions and artists from Switzerland and Serbia. HELSE works with local scenes and partner venues in and around Zurich, addressing both the Serbian diaspora and Swiss audiences. The association is funded by membership fees, donations and partnerships; standard membership costs CHF 70 per year. All activities are run by volunteers and associates of the association.
Press contact
HELSE Kulturverein
Press & communications
