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Why our audience in the diaspora reacts differently
After events, I often hear performers share their impressions of our audience. They say — and I agree — that it is a refined audience, that sometimes it takes a bit longer to settle in and let go, but that the silences run deeper, and some words land differently.
The experience of art is not the same everywhere, and I learned that very quickly.
When you watch a play in Belgrade — that is one experience. When you watch the same play in Zürich — that is something else entirely.
Why?
The setting is different, the thirst for theatre is greater, and our experiences differ from those of audiences back in Serbia. On top of that, theatre is a chance to see people we do not see often — kindred spirits, people with similar interests — a feast for the soul.
That is why Balkan events in Switzerland are special. They are not just a cultural programme — they are an emotional bridge.
And that is exactly why each event carries an extra weight of responsibility — and joy.
— Evica
Our stories
The World Cup reminds us of what we all need – to be together
Evica Marković30 June 2026While millions of people around the world follow the World Cup, it is easy to think that football is all that matters. But if we look a little more closely at the stands, the streets and the squares of the host cities, we will realise that something much bigger is happening…
Read more
How to raise a bilingual child who loves both cultures
Evica Marković23 June 2026Many parents in the diaspora today share the same fear: will my child lose our language? But I think an even more important question is how to make a child love both cultures without feeling they have to choose…
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Why language carries an emotion no translation can ever convey
Evica Marković18 June 2026There are sentences you can translate completely accurately — and they still lose their emotion. You realise this especially when you live abroad for a long time…
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FAQ
Frequently asked questions.
HELSE is a Swiss cultural association that fosters exchange between Switzerland and Serbia. Through theatre, film, music, stand-up and children's workshops we build cultural bridges — alive, inspiring and open to everyone.
Our programme is diverse: theatre performances, film screenings, stand-up comedy, concerts, readings, seminars and children's workshops.
Events run year-round — the current schedule lives in the Events section.
Tickets are sold online via each event's page and, for some programmes, at the door before the show. HELSE members receive discounts on selected events.
Membership is open to anyone who wants to support the association. The annual fee is CHF 70, with reduced rates for students and pensioners.
Sign up via the Membership page — for any additional questions, write to info@helse.ch.

