Community
Why our audience in the diaspora reacts differently
After events, I often hear performers share their impressions of our audience. They say — and I agree — that it is a refined audience, that sometimes it takes a bit longer to settle in and let go, but that the silences run deeper, and some words land differently.
The experience of art is not the same everywhere, and I learned that very quickly.
When you watch a play in Belgrade — that is one experience. When you watch the same play in Zürich — that is something else entirely.
Why?
The setting is different, the thirst for theatre is greater, and our experiences differ from those of audiences back in Serbia. On top of that, theatre is a chance to see people we do not see often — kindred spirits, people with similar interests — a feast for the soul.
That is why Balkan events in Switzerland are special. They are not just a cultural programme — they are an emotional bridge.
And that is exactly why each event carries an extra weight of responsibility — and joy.
— Evica
Our stories
How I choose which films I bring to Switzerland
Evica Marković21 May 2026Many people think that if a film is a success in the region, it will automatically have an audience in the diaspora too. But honestly — it is not quite like that…
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Why concerts in the diaspora are not just music events
Evica Marković18 May 2026Concerts in our organisation are evenings when people sing together, when they remember. When, for a few hours, they forget where they are — and return to where they come from…
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What makes a good play — from the organiser's side
Evica Marković14 May 2026When the audience comes to a play, they see a full hall. I, on the other hand, see the whole long process of organising it that came before…
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FAQ
Frequently asked questions.
HELSE is a Swiss cultural association that fosters exchange between Switzerland and Serbia. Through theatre, film, music, stand-up and children's workshops we build cultural bridges — alive, inspiring and open to everyone.
Our programme is diverse: theatre performances, film screenings, stand-up comedy, concerts, readings, seminars and children's workshops.
Events run year-round — the current schedule lives in the Events section.
Tickets are sold online via each event's page and, for some programmes, at the door before the show. HELSE members receive discounts on selected events.
Membership is open to anyone who wants to support the association. The annual fee is CHF 70, with reduced rates for students and pensioners.
Sign up via the Membership page — for any additional questions, write to info@helse.ch.