
Reflections
Why a single song or scent takes us 20 years back
One song, one scent, one sentence is enough — and suddenly you are no longer here. The mind has an incredible ability to preserve memories through emotion far more strongly than through facts. That is why certain feelings take us back into the past faster than any photograph or piece of information.
Sometimes it is the smell of food, an old song from the car, or the voice of a singer you have not listened to in years. All at once, the people, places, and feelings you thought were lost come back to you.
I think that we in the diaspora feel this more intensely. Because when you are far from the place where you grew up, emotions become more strongly tied to the little things.
That is why concerts in our language have a special energy. Sometimes the first few notes are enough for the whole hall to change. People sing louder, they hug and laugh, and sometimes they even cry.
One song takes us back to that world we may push aside every day as we live fast, between obligations, languages, and different worlds.
That is exactly why culture holds such power. It reminds us of who we were — and who we still are.
— Evica
Our stories

What twenty years of running cultural events taught me about people
Evica Marković21 July 2026After more than twenty years of working with people, I can honestly say that culture has never been only culture. People do not come to an event only for the play, the film or the concert…
Read moreIntegration without assimilation — can a person belong in two places?
Evica Marković16 July 2026Many people who live abroad feel the same inner conflict: how much do we have to adapt in order to belong? I think the idea of integration is often presented in the wrong way…
Read more
Humour does not translate — why different cultures laugh at different things
Evica Marković14 July 2026Humour says a great deal about people, even more than politics or history. Only when you live between two cultures do you realise how much humour differs from country to country…
Read more
FAQ
Frequently asked questions.
HELSE is a Swiss cultural association that fosters exchange between Switzerland and Serbia. Through theatre, film, music, stand-up and children's workshops we build cultural bridges — alive, inspiring and open to everyone.
Our programme is diverse: theatre performances, film screenings, stand-up comedy, concerts, readings, seminars and children's workshops.
Events run year-round — the current schedule lives in the Events section.
Tickets are sold online via each event's page and, for some programmes, at the door before the show. HELSE members receive discounts on selected events.
Membership is open to anyone who wants to support the association. The annual fee is CHF 70, with reduced rates for students and pensioners.
Sign up via the Membership page — for any additional questions, write to info@helse.ch.

