
Reflections
Why a single song or scent takes us 20 years back
One song, one scent, one sentence is enough — and suddenly you are no longer here. The mind has an incredible ability to preserve memories through emotion far more strongly than through facts. That is why certain feelings take us back into the past faster than any photograph or piece of information.
Sometimes it is the smell of food, an old song from the car, or the voice of a singer you have not listened to in years. All at once, the people, places, and feelings you thought were lost come back to you.
I think that we in the diaspora feel this more intensely. Because when you are far from the place where you grew up, emotions become more strongly tied to the little things.
That is why concerts in our language have a special energy. Sometimes the first few notes are enough for the whole hall to change. People sing louder, they hug and laugh, and sometimes they even cry.
One song takes us back to that world we may push aside every day as we live fast, between obligations, languages, and different worlds.
That is exactly why culture holds such power. It reminds us of who we were — and who we still are.
— Evica
Our stories
When design steps out onto the streets of Zurich
Evica Marković17 September 2026There are things we use every day and almost never think about. The chair we sit on, the glass we drink water from, the sign at the stop that tells us where to go, the light in a restaurant that keeps us there longer than we planned, or a poster on the street that makes us stop…
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How well do we really know the people we live with?
Evica Marković10 September 2026There is one illusion that easily settles into long relationships: after enough years we start to believe we know the other person almost completely. We know how they drink their coffee, what they will order in a restaurant, which story they will tell in company and what face they will make when we say something they do not like…
Read moreThe night when all of Zurich becomes a museum
Evica Marković3 September 2026There are places we walk past for years, always thinking: I will go in some other time. Zurich has many of them…
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FAQ
Frequently asked questions.
HELSE is a Swiss cultural association that fosters exchange between Switzerland and Serbia. Through theatre, film, music, stand-up and children's workshops we build cultural bridges — alive, inspiring and open to everyone.
Our programme is diverse: theatre performances, film screenings, stand-up comedy, concerts, readings, seminars and children's workshops.
Events run year-round — the current schedule lives in the Events section.
Tickets are sold online via each event's page and, for some programmes, at the door before the show. HELSE members receive discounts on selected events.
Membership is open to anyone who wants to support the association. The annual fee is CHF 70, with reduced rates for students and pensioners.
Sign up via the Membership page — for any additional questions, write to info@helse.ch.

